OUR VISUAL & EXPERIENTIAL MARKETING BLOG

It’s crazy to us that some business owners are still a little dismissive of experiential marketing. Take this stat for example - 70% of people who engage with a brand via an experiential marketing campaign become regular customers. 

Luxury brands used to rely upon experiences at the boutique level. But not anymore, they're fighting to highlight their heritage and quality as consumers flock to the convenience of online shopping. 

Flexing on Instagram, personalising products and doing your bit for charitable causes. Loads of trends have driven experiential marketing thanks to technology. With budgets for this technique higher than ever and brands trying to outdo each other with more memorable campaigns, the need for experiential marketing technology is crucial.

We’ll be honest, it depends. There’s no right or wrong answer as it’s completely bespoke to your project. The quarterly Bellwether Report from the IPA reports that the investment from brands in experiential marketing increased in 2019, up by 3.4% from 2018.

Is it even Christmas without bright lights, quirky window displays and ‘aww’ inducing advertisements?

One thing is for sure, the base appreciation and expectations of Christmas are the same regardless of the current economic and political uncertainty. The fact is, Christmas is the season where we all want to feel the type of Christmas spirit we’ve spent the last how many years seeing on TV, and a large part of that is shown to be achieved through retail therapy.

Consumers are just not that into traditional marketing anymore. Instead, they’re falling head over heels for experiential marketing that connects them with brands in creative ways. But although brands of all sectors and sizes are eager to get involved, many are still looking for inspiration in everyday life.

It’s easy to see why experiential marketing has exploded in popularity in recent years. A staggering 91% of consumers said they had more positive feelings about a brand after attending a live event or experience. With feedback like that, it’s no surprise that marketers are frantically trying to throw something together. 

If you want your customers to retain a real-world connection with your brand, then you might want to think about giving them an experience they’ll remember forever. We’re talking big. Think more along the lines of letting consumers step into a real-life coffee shop from a Netflix reboot and less of those frustrating cold calls that people now find a bit intrusive.

Experiential marketing, when done well, can be highly effective. It can deliver your business insight, expand customer lists and reinforce your brand values. With brands struggling to remain relevant and meaningful, it’s easy to see why they’ve transitioned from the yawn-inducing traditional to awe-inspiring experiential methods.