How Kuoni Prepared Their High Street Stores For Post-Lockdown Re-Opening

Posted by Charlotte Napier on Apr 14, 2021 11:00:00 AM

As soon as the first lockdown hit in 2020 and it became apparent for our clients that big changes would need to be in place for their premises to carry on working safely, Service Graphics wanted to help. We began developing products that would not only withstand continuous public traffic, but also be fully brandable and match our clients’ varied aesthetics.

The result? An extensive range of “Covid-Secure” products encompassing everything from splash screens to floor signage, desk dividers, queue signage, temporary offices, sanitiser banks and much more.

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Topics: retail, covid-secure, branding

Inspiring Your Post-Lockdown Displays: Our Favourite Exhibitions from the Last Decade

Posted by Charlotte Napier on Mar 23, 2021 11:30:00 AM

As museums and visitor attractions prepare to open their doors to avid arts and culture fans once again, we can hardly wait to wander round a gallery, or learn something new from an exciting museum display. In wilful anticipation, we thought we’d take a quick trip down memory lane and provide a little bit of inspiration with some of the most imaginative museum displays from the last decade. 

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Topics: Visual Experiences, Experiential Marketing, Trends, Museums, Visitor Attractions

5 Brands Changing the Game in Retail's Sustainability Agenda, and How You Could Join Them

Posted by Charlotte Napier on Mar 10, 2021 1:00:00 PM

The last 12 months have been a wild ride for the retail sector, to say the least. With so much going on and new ways of working to consider, it would be easy to get distracted from your responsibility to sustainability. However, retail remains one of the biggest producers plastic waste in the UK, with over 900,000 tonnes of plastic a year generated by this sector alone. So, what can be done?

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Topics: Brand Engagement, Sustainability, retail

5 ways your business can #ChooseToChallenge gender inequality

Posted by Charlotte Napier on Mar 8, 2021 10:00:00 AM

Today is International Women’s Day, a date to celebrate the achievements of women and emphasise the need for gender parity in all walks of life. Although women account for 46% of the UK workforce, the median difference in pay between genders in 2020 was 15.9% (UK Gov).

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Topics: Company, Diversity

How MAGNWALL Can Help Elevate Your Product Displays

Posted by Charlotte Napier on Mar 1, 2021 2:13:25 PM

You know how it is: a fast paced environment and high expectations. Displays are integral to deciding a products’ fate and a customer’s in-store experience. A poorly-designed display can turn them off, damaging sales and leaving you with a bad rep, while a well-designed display can see your sales skyrocketing.

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Topics: Brand Activation, Experiential Marketing, ROI, Sustainability, retail

House Builders – The nation’s biggest retailers?

Posted by Tom Pickford on Aug 21, 2020 1:42:13 PM

The news of the government’s stamp duty breaks coming through have had the expected effect of a rush back to the housing market for potential first-time buyers, up sizers, down sizers and anyone in between . . .

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Topics: Signage and Wayfinding, House Builders, Property Sector, Marketing Suites

How to Market in the Midst of an Economic Crisis

Posted by Service Graphics on Mar 31, 2020 2:00:00 PM

Unlike many other areas, marketing costs are somewhat easy to cut. It takes very little time to hit pause on a social media campaign or postpone that email marketing campaign you believe prospects won’t mind not being a part of. It is, however, proven that an increase in marketing spend during difficult times can gain long-term benefits for a business.

History has shown that during a difficult period consumers are more likely to rein in their spending with business owners following suit. Anticipating a knock-on effect on sales, businesses have normally made cuts on variable costs like marketing to meet expectations of the financial market, not realising that doing so can leave their brand vulnerable and less competitive once the economy recovers. 

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Topics: Service Graphics Latest News & Insights

The Proven Ways to Measure ROI Effectively and Easily

Posted by Service Graphics on Mar 29, 2020 5:53:00 PM

Metrics can’t always give you the full story of the time and effort you put into your marketing efforts. Measuring return on investment (ROI) is the only way to know for sure if you’re using your budget effectively and getting the most out of your marketing spend. 

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Topics: Brand Engagement, ROI

Marketing Cuts During Difficult Times Can Actually Hurt Your Business

Posted by Service Graphics on Mar 20, 2020 1:11:43 PM

It’s no secret businesses have begun to struggle under the weight of Covid-19. Amid a pandemic and mass panic it's become difficult for many to trade or operate as they usually would, and for most the effects of the Coronavirus has touched them in ways they never imagined.

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Topics: Service Graphics Latest News & Insights

How to Quickly Calculate ROI From Marketing Campaigns

Posted by Service Graphics on Mar 19, 2020 3:19:00 PM

How did your last campaign go? When I ask this question, I want to know if your marketing is generating business in a profitable way. To figure out something's profitability, many marketers look at that all-important return on investment (ROI).

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Topics: Brand Engagement

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