OUR VISUAL & EXPERIENTIAL MARKETING BLOG

Unlike many other areas, marketing costs are somewhat easy to cut. It takes very little time to hit pause on a social media campaign or postpone that email marketing campaign you believe prospects won’t mind not being a part of. It is, however, proven that an increase in marketing spend during difficult times can gain long-term benefits for a business.

History has shown that during a difficult period consumers are more likely to rein in their spending with business owners following suit. Anticipating a knock-on effect on sales, businesses have normally made cuts on variable costs like marketing to meet expectations of the financial market, not realising that doing so can leave their brand vulnerable and less competitive once the economy recovers. 

It’s no secret businesses have begun to struggle under the weight of Covid-19. Amid a pandemic and mass panic it's become difficult for many to trade or operate as they usually would, and for most the effects of the Coronavirus has touched them in ways they never imagined.

Whether you’re a trade show expert or a novice, preparing for an exhibition or trade show can be quite challenging especially when your success is dependent on how prepared you and everyone else involved is.

You can know your target audience, have the ideal strategy and key messaging and still get it wrong if you aren’t fully prepared.

Understanding and accepting the fact that the majority of your work will take place months, and sometimes even years before the actual event is the first step in what could be a great way to achieve your goals and ROI.

Towards the end of 2019, we wrote about what we saw happening on the high street during the Christmas period as well as what we imagined would come next. Having provided commentary in both our Christmas guide and examining how important Christmas window displays were in the retail world ‘How Important are Festive Window Displays’, it’s only right to follow-up on the subject as data begins to be published.

“Printing is dead” has perhaps been the most heard and used statement throughout the industry for the last few years due to the misconceived idea that the rise of digital makes printing invalid, but on the contrary printing is far from dead it’s just being transformed into something more intelligent and sustainable.

When it comes to setting and tracking your marketing KPIs, you’re probably fully aware of the usual suspects. However, by tracking the right ones, your brand is less likely to report on and make decisions based on misleading information.

The world of print is changing at an extraordinary pace to meet the demands of customers and interests of the surrounding environment.

When you think of the number of books, magazines, leaflets, large format print and point of sale that you come across in a day you also have to wonder about how they came to be and at what cost. Fair enough we all enjoy a good read or an interesting advertisement, but with businesses and even consumers being encouraged to find better ways to do things that show consideration to the many tomorrows of future generations, it’s very difficult not to see the need for change.

To cement our position as the UK's leading graphics group, we are proud to announce the acquisition of Octink - the Brentford-based display graphics, site hoardings, signage, and interior solutions specialists.

Octink is a leading UK marketing activation business with an outstanding reputation and client portfolio within the construction sector, delivering some of the most innovative and technically challenging building wraps and hoarding projects in the country. Operations are based in Brentford with over 90 employees. The management team, led by Will Tyler, will remain and continue to manage the business.

We are proud to announce the acquisition of The Image Factory Retail Graphics Ltd, one of the UK's leading producers of POS and POP for the retail and brand marketing sectors.

The term HCI (Human-Computer Interaction) came about to explain what happens in the ‘in-between’ section of having a device and actually using it, hinged on the basis that if you are to use a computer or digital device you have to interact with it in some way.

By first understanding how as human beings we interact with computers and screens, we will be in a better position to tailor content and messaging for not a whole segment – but each individual within that segment.