OUR VISUAL & EXPERIENTIAL MARKETING BLOG

To cement our position as the UK's leading graphics group, we are proud to announce the acquisition of Octink - the Brentford-based display graphics, site hoardings, signage, and interior solutions specialists.

Octink is a leading UK marketing activation business with an outstanding reputation and client portfolio within the construction sector, delivering some of the most innovative and technically challenging building wraps and hoarding projects in the country. Operations are based in Brentford with over 90 employees. The management team, led by Will Tyler, will remain and continue to manage the business.

We are proud to announce the acquisition of The Image Factory Retail Graphics Ltd, one of the UK's leading producers of POS and POP for the retail and brand marketing sectors.

The term HCI (Human-Computer Interaction) came about to explain what happens in the ‘in-between’ section of having a device and actually using it, hinged on the basis that if you are to use a computer or digital device you have to interact with it in some way.

By first understanding how as human beings we interact with computers and screens, we will be in a better position to tailor content and messaging for not a whole segment – but each individual within that segment.

Efficient, cost-effective, professional look and feel.

These are a few benefits businesses are finding when incorporating digital signage into their event planning.

Becoming an all-important part of the attendee experience, digital signage is opening up many opportunities for event organisers and exhibitioners, putting them in front of an audience they would never have access to otherwise.

Similar to conventional printed maps, card-based signage is fast disappearing from conferences and tradeshows, and as the main aim for an event organiser is to ensure guests and attendees have the best time as possible in a hassle-free manner, digital signage is becoming a popular choice.

What does the fashion industry need to do to survive the dawn of the new fashion-tech revolution? Although the industry has significantly evolved over the last decade (with the global online fashion market expected to be valued at $765 billion by 2022), experiential marketing can be used to rejuvenate fashion as we know it. 

I think it’s safe to say that almost everyone in the UK has come across a digital-out-of-home advertisement (DOOH); you may not know it, but you have.

Out-of-Home (OOH) advertisement is exactly what the name suggests – advertisement delivered outside one’s home, and already a form that’s shown consistent growth over the last decade it is nothing to hark at. Well DOOH is taking an already effective OOH and elevating it by adding digital elements.

Interactive wayfinding is becoming a popular choice as demand for more immersive experiences continue to grow. Businesses are finding that digital wayfinding offers a cost-effective and flexible alternative to static posters and maps, that people actually can enjoy interacting with instead of simply having to.

The world has moved on from luxury brands simply having a strong heritage and advertising their products traditionally. Brands need to create something special to cut through all of that digital noise.

It’s not difficult to relate to the feelings of confusion and frustration when you enter a large building and have no idea where to turn – especially when time is of the essence.

The nightmare of multiple wrong turns, walking in circles, retracing your steps until finally waving that white flag of defeat and asking for help. Google maps might be man's trusted friend, but it's certainly not much help indoors.