How Does Experiential Marketing Work?

Posted by Service Graphics on Nov 21, 2019, 9:46:00 AM

It’s crazy to us that some business owners are still a little dismissive of experiential marketing. Take this stat for example - 70% of people who engage with a brand via an experiential marketing campaign become regular customers. 

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Topics: Experiential Marketing

5 Dazzling Experiential Marketing Ideas for Luxury Brands

Posted by Service Graphics on Nov 20, 2019, 9:04:00 AM

Luxury brands used to rely upon experiences at the boutique level. But not anymore, they're fighting to highlight their heritage and quality as consumers flock to the convenience of online shopping. 

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Topics: Experiential Marketing

How Has Technology Changed Experiential Marketing?

Posted by Service Graphics on Nov 19, 2019, 9:59:00 AM

Flexing on Instagram, personalising products and doing your bit for charitable causes. Loads of trends have driven experiential marketing thanks to technology. With budgets for this technique higher than ever and brands trying to outdo each other with more memorable campaigns, the need for experiential marketing technology is crucial.

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Topics: Experiential Marketing, Trends

How Much Does Experiential Marketing Cost?

Posted by Service Graphics on Nov 15, 2019, 11:49:00 AM

We’ll be honest, it depends. There’s no right or wrong answer as it’s completely bespoke to your project. The quarterly Bellwether Report from the IPA reports that the investment from brands in experiential marketing increased in 2019, up by 3.4% from 2018.

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Topics: Experiential Marketing

How important are festive window displays?

Posted by Service Graphics on Nov 12, 2019, 4:42:36 PM

Is it even Christmas without bright lights, quirky window displays and ‘aww’ inducing advertisements?

One thing is for sure, the base appreciation and expectations of Christmas are the same regardless of the current economic and political uncertainty. The fact is, Christmas is the season where we all want to feel the type of Christmas spirit we’ve spent the last how many years seeing on TV, and a large part of that is shown to be achieved through retail therapy.

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Topics: Christmas display windows

Experiential Marketing Campaigns: How to Execute Your Own Successful Experience

Posted by Service Graphics on Nov 11, 2019, 10:12:00 AM

 

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Topics: Experiential Marketing

6 Real-Life Experiential Marketing Examples to Inspire You

Posted by Service Graphics on Nov 5, 2019, 10:18:00 AM

Consumers are just not that into traditional marketing anymore. Instead, they’re falling head over heels for experiential marketing that connects them with brands in creative ways. But although brands of all sectors and sizes are eager to get involved, many are still looking for inspiration in everyday life.

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Topics: Experiential Marketing

What Are the Advantages of Experiential Marketing?

Posted by Service Graphics on Oct 29, 2019, 7:30:00 AM

It’s easy to see why experiential marketing has exploded in popularity in recent years. A staggering 91% of consumers said they had more positive feelings about a brand after attending a live event or experience. With feedback like that, it’s no surprise that marketers are frantically trying to throw something together. 

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Topics: Experiential Marketing

What Are the Different Types of Experiential Marketing?

Posted by Service Graphics on Oct 16, 2019, 8:15:00 AM

If you want your customers to retain a real-world connection with your brand, then you might want to think about giving them an experience they’ll remember forever. We’re talking big. Think more along the lines of letting consumers step into a real-life coffee shop from a Netflix reboot and less of those frustrating cold calls that people now find a bit intrusive.

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Topics: Experiential Marketing

Why You Should Welcome and Embrace Experiential Marketing

Posted by Service Graphics on Oct 11, 2019, 8:45:00 AM

Experiential marketing, when done well, can be highly effective. It can deliver your business insight, expand customer lists and reinforce your brand values. With brands struggling to remain relevant and meaningful, it’s easy to see why they’ve transitioned from the yawn-inducing traditional to awe-inspiring experiential methods.

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Topics: Experiential Marketing

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