Charlotte Napier

Charlotte Napier

Recent Posts

MAGNWALL Achieves Double Award Win in 2021

Posted by Charlotte Napier on Jun 10, 2021 1:45:00 PM

We're pleased to announce MAGNWALL, for whom Service Graphics are the dedicated UK distributor for, has won not one but TWO major awards in Europe's retail space. 

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Topics: Brand Activation, Visual Experiences, Experiential Marketing, retail, window displays, Magnwall

How to Create the Perfect Window Presentation

Posted by Charlotte Napier on May 27, 2021 1:45:00 PM

Window displays have always played an important role in marketing campaigns; they set the scene before a prospective customer even enters your premises and, could be make or break as far as first impressions go. They can help existing customers engage with your brand, attract new customers, and reinforce your reputation.

Unlike digital marketing tactics where your audience might take around 10-20 seconds on a web-page before they choose to take an interest in your content or products, window displays have mere moments to capture a person’s attention and entice them into the store.

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Topics: Sustainability, retail, window displays

Why Events and Exhibitions are Great for Your Business

Posted by Charlotte Napier on May 20, 2021 1:30:00 PM

As you're reading this right now, events are finally a thing again; with outdoor gatherings able to open for up to 4,000 people, or 1,000 people indoors. That means trade shows, markets, live events for both business and consumer audiences can start to happen again. We're excited!

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Topics: Experiential Marketing, Events, Exhibitions

Winter Inspiration: Our Favourite Festive Window Displays

Posted by Charlotte Napier on Apr 19, 2021 12:55:59 PM

How was Christmas 2020 for you? Some of us might have missed the hustle and bustle of socialising over the festive period, while some of us will have felt blessed with a year off from seeing troublesome family members and awkward office parties. Thinking about Christmas in April might seem a bit strange, but for those of you working in the retail sector, the time to get your holiday displays sorted for winter 2021 is fast approaching. 

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Topics: Brand Activation, Christmas display windows, retail, branding

How Kuoni Prepared Their High Street Stores For Post-Lockdown Re-Opening

Posted by Charlotte Napier on Apr 14, 2021 11:00:00 AM

As soon as the first lockdown hit in 2020 and it became apparent for our clients that big changes would need to be in place for their premises to carry on working safely, Service Graphics wanted to help. We began developing products that would not only withstand continuous public traffic, but also be fully brandable and match our clients’ varied aesthetics.

The result? An extensive range of “Covid-Secure” products encompassing everything from splash screens to floor signage, desk dividers, queue signage, temporary offices, sanitiser banks and much more.

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Topics: retail, covid-secure, branding

Inspiring Your Post-Lockdown Displays: Our Favourite Exhibitions from the Last Decade

Posted by Charlotte Napier on Mar 23, 2021 11:30:00 AM

As museums and visitor attractions prepare to open their doors to avid arts and culture fans once again, we can hardly wait to wander round a gallery, or learn something new from an exciting museum display. In wilful anticipation, we thought we’d take a quick trip down memory lane and provide a little bit of inspiration with some of the most imaginative museum displays from the last decade. 

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Topics: Visual Experiences, Experiential Marketing, Trends, Museums, Visitor Attractions

5 Brands Changing the Game in Retail's Sustainability Agenda, and How You Could Join Them

Posted by Charlotte Napier on Mar 10, 2021 1:00:00 PM

The last 12 months have been a wild ride for the retail sector, to say the least. With so much going on and new ways of working to consider, it would be easy to get distracted from your responsibility to sustainability. However, retail remains one of the biggest producers plastic waste in the UK, with over 900,000 tonnes of plastic a year generated by this sector alone. So, what can be done?

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Topics: Brand Engagement, Sustainability, retail

5 ways your business can #ChooseToChallenge gender inequality

Posted by Charlotte Napier on Mar 8, 2021 10:00:00 AM

Today is International Women’s Day, a date to celebrate the achievements of women and emphasise the need for gender parity in all walks of life. Although women account for 46% of the UK workforce, the median difference in pay between genders in 2020 was 15.9% (UK Gov).

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Topics: Company, Diversity

How MAGNWALL Can Help Elevate Your Product Displays

Posted by Charlotte Napier on Mar 1, 2021 2:13:25 PM

You know how it is: a fast paced environment and high expectations. Displays are integral to deciding a products’ fate and a customer’s in-store experience. A poorly-designed display can turn them off, damaging sales and leaving you with a bad rep, while a well-designed display can see your sales skyrocketing.

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Topics: Brand Activation, Experiential Marketing, ROI, Sustainability, retail

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