“Printing is dead” has perhaps been the most heard and used statement throughout the industry for the last few years due to the misconceived idea that the rise of digital makes printing invalid, but on the contrary printing is far from dead it’s just being transformed into something more intelligent and sustainable.

The world of print is changing at an extraordinary pace to meet the demands of customers and interests of the surrounding environment.

When you think of the number of books, magazines, leaflets, large format print and point of sale that you come across in a day you also have to wonder about how they came to be and at what cost. Fair enough we all enjoy a good read or an interesting advertisement, but with businesses and even consumers being encouraged to find better ways to do things that show consideration to the many tomorrows of future generations, it’s very difficult not to see the need for change.