The Proven Ways to Measure ROI Effectively and Easily

Posted by Service Graphics on Mar 29, 2020 5:53:00 PM

Metrics can’t always give you the full story of the time and effort you put into your marketing efforts. Measuring return on investment (ROI) is the only way to know for sure if you’re using your budget effectively and getting the most out of your marketing spend. 

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Topics: Brand Engagement, ROI

How to Quickly Calculate ROI From Marketing Campaigns

Posted by Service Graphics on Mar 19, 2020 3:19:00 PM

How did your last campaign go? When I ask this question, I want to know if your marketing is generating business in a profitable way. To figure out something's profitability, many marketers look at that all-important return on investment (ROI).

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Topics: Brand Engagement

How to Increase Brand Loyalty in 90 Days

Posted by Service Graphics on Feb 26, 2020 1:33:00 PM

The ultimate goal of building brand loyalty is to form nurtured, meaningful relationships that are capable of withstanding the test of time.

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Topics: Brand Engagement, Brand Loyalty

What Is Brand Loyalty? Is It Still Relevant?

Posted by Service Graphics on Feb 21, 2020 11:54:00 AM

56% of customers say they’re loyal to brands who ‘get them’. Brand loyalty is established when you create an emotionally-driven connection between your brand and the customer. By offering additional benefits and unexpected perks, you can improve customers’ experience and get them talking - taking the relationship from transactions to advocacy.

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Topics: Brand Engagement

What Is Digital Engagement and Why Is It So Important?

Posted by Service Graphics on Feb 18, 2020 1:01:00 PM

With so many ways to define it, we can understand why digital engagement feels like such an ambiguous term. However, at its core, each definition shares one thing in common: digital and customer engagement is all about interactions between the customer and your brand. 

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Topics: Brand Engagement

The Importance of a Customer Engagement Strategy

Posted by Service Graphics on Feb 13, 2020 4:18:00 PM

We live in an increasingly digital world where customers expect brands to anticipate and meet their needs in real-time. A Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. When executed well, a strong customer engagement strategy fosters brand growth and loyalty.

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Topics: Brand Engagement, Digital Engagement

When, Why, How: 5 Marketing KPIs to Get You Started

Posted by Service Graphics on Feb 11, 2020 5:44:00 PM

When it comes to setting and tracking your marketing KPIs, you’re probably fully aware of the usual suspects. However, by tracking the right ones, your brand is less likely to report on and make decisions based on misleading information.

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Topics: Brand Engagement

4 Inspiring Brand Engagement Ideas From the Pros

Posted by Service Graphics on Feb 3, 2020 6:48:00 PM

As competition amongst brands intensifies, companies have to innovate and differentiate themselves by delivering customer-centric campaigns that keep people coming back for more. Delivering a standout customer experience is all about creating an emotional connection between brand and customer.

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Topics: Brand Engagement, Digital Engagement

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