Towards the end of 2019, we wrote about what we saw happening on the high street during the Christmas period as well as what we imagined would come next. Having provided commentary in both our Christmas guide and examining how important Christmas window displays were in the retail world ‘How Important are Festive Window Displays’, it’s only right to follow-up on the subject as data begins to be published.
Topics: Christmas display windows
Is it even Christmas without bright lights, quirky window displays and ‘aww’ inducing advertisements?
One thing is for sure, the base appreciation and expectations of Christmas are the same regardless of the current economic and political uncertainty. The fact is, Christmas is the season where we all want to feel the type of Christmas spirit we’ve spent the last how many years seeing on TV, and a large part of that is shown to be achieved through retail therapy.
Topics: Christmas display windows