How was Christmas 2020 for you? Some of us might have missed the hustle and bustle of socialising over the festive period, while some of us will have felt blessed with a year off from seeing troublesome family members and awkward office parties. Thinking about Christmas in April might seem a bit strange, but for those of you working in the retail sector, the time to get your holiday displays sorted for winter 2021 is fast approaching. 

Towards the end of 2019, we wrote about what we saw happening on the high street during the Christmas period as well as what we imagined would come next. Having provided commentary in both our Christmas guide and examining how important Christmas window displays were in the retail world ‘How Important are Festive Window Displays’, it’s only right to follow-up on the subject as data begins to be published.

Is it even Christmas without bright lights, quirky window displays and ‘aww’ inducing advertisements?

One thing is for sure, the base appreciation and expectations of Christmas are the same regardless of the current economic and political uncertainty. The fact is, Christmas is the season where we all want to feel the type of Christmas spirit we’ve spent the last how many years seeing on TV, and a large part of that is shown to be achieved through retail therapy.