We know that for the retail sector, the season of good will and glad tidings usually begins just as the previous one ends; with much advance planning and elements to think of. Service Graphics are well placed to help with this, considering our extensive experience assisting global brands with their seasonal campaigns. We're excited to already be working with brands and retailers to plan their activities for Winter 2021. With last holiday period being a bit of a wash out, to say the least, let's make this season one to remember!

Christmas window displays have long since played an important role in a store’s Christmas campaign, according to the NPD Group, influencing 24% of holiday purchases. Research shows that shoppers need only a few seconds to decide whether or not they want to enter a store, and within that time frame retailers have to capture their attention and give reasons to enter. This fact alone shows the significance of a window display all year round and not just during the Christmas period.

Towards the end of 2019, we wrote about what we saw happening on the high street during the Christmas period as well as what we imagined would come next. Having provided commentary in both our Christmas guide and examining how important Christmas window displays were in the retail world ‘How Important are Festive Window Displays’, it’s only right to follow-up on the subject as data begins to be published.

Is it even Christmas without bright lights, quirky window displays and ‘aww’ inducing advertisements?

One thing is for sure, the base appreciation and expectations of Christmas are the same regardless of the current economic and political uncertainty. The fact is, Christmas is the season where we all want to feel the type of Christmas spirit we’ve spent the last how many years seeing on TV, and a large part of that is shown to be achieved through retail therapy.