How to Increase Customer Engagement Quickly and Effectively

Posted by Service Graphics on Jan 30, 2020 10:39:00 AM

Delighting customers and encouraging them to spend more money with your brand isn't enough. You need to improve the customer experience to strengthen their loyalty to your brand as up to two-thirds of a company’s profit relies on effective customer engagement.

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Topics: Experiential Marketing, Digital Experiences

How Experiential Marketing Can Revitalise the Fashion Industry

Posted by Service Graphics on Dec 19, 2019 11:28:00 AM

What does the fashion industry need to do to survive the dawn of the new fashion-tech revolution? Although the industry has significantly evolved over the last decade (with the global online fashion market expected to be valued at $765 billion by 2022), experiential marketing can be used to rejuvenate fashion as we know it. 

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Topics: Experiential Marketing

Why Experiential Marketing Keeps Luxury Brands Relevant

Posted by Service Graphics on Dec 12, 2019 7:17:00 PM

The world has moved on from luxury brands simply having a strong heritage and advertising their products traditionally. Brands need to create something special to cut through all of that digital noise.

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Topics: Experiential Marketing

Is Experiential Marketing the Future?

Posted by Service Graphics on Dec 5, 2019 9:48:00 AM

The short answer? No. Experiential marketing isn’t the future or an interesting concept that’s waiting on the horizon. It’s delivering results right now. It’s a form of marketing that brands of all sizes should integrate into their next campaigns. Otherwise, they risk falling behind more innovative rivals. 

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Topics: Experiential Marketing

How to Measure Experiential Marketing: ROI and KPIs

Posted by Service Graphics on Dec 3, 2019 4:34:00 PM

You’re all aboard the experiential train, creating live activations that captivate your customers. However, there’s that little problem of measuring ROI and KPIs. 

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Topics: Experiential Marketing

8 Convincing Experiential Marketing Stats You Need to See

Posted by Service Graphics on Nov 29, 2019 9:16:00 AM

Experiential marketing sounds like the new kid on the block, with not much by way of evidence to back up its claims. These eight experiential marketing statistics are here to change that.

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Topics: Experiential Marketing

What Trends Have Been Driving Experiential Marketing?

Posted by Service Graphics on Nov 26, 2019 11:01:00 AM

Trending might be a buzzword you’re already sick of but that doesn’t make it any less important. If you can’t spot market trends and the direction your industry is moving, then you might soon be heading the same way as others who lacked foresight - just ask Blockbuster, MySpace and Kodak. 

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Topics: Experiential Marketing

How Does Experiential Marketing Work?

Posted by Service Graphics on Nov 21, 2019 9:46:00 AM

It’s crazy to us that some business owners are still a little dismissive of experiential marketing. Take this stat for example - 70% of people who engage with a brand via an experiential marketing campaign become regular customers. 

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Topics: Experiential Marketing

5 Dazzling Experiential Marketing Ideas for Luxury Brands

Posted by Service Graphics on Nov 20, 2019 9:04:00 AM

Luxury brands used to rely upon experiences at the boutique level. But not anymore, they're fighting to highlight their heritage and quality as consumers flock to the convenience of online shopping. 

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Topics: Experiential Marketing

How Has Technology Changed Experiential Marketing?

Posted by Service Graphics on Nov 19, 2019 9:59:00 AM

Flexing on Instagram, personalising products and doing your bit for charitable causes. Loads of trends have driven experiential marketing thanks to technology. With budgets for this technique higher than ever and brands trying to outdo each other with more memorable campaigns, the need for experiential marketing technology is crucial.

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Topics: Experiential Marketing, Trends

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