We're pleased to announce MAGNWALL, for whom Service Graphics are the dedicated UK distributor for, has won not one but TWO major awards in Europe's retail space.
Window displays have always played an important role in marketing campaigns; they set the scene before a prospective customer even enters your premises and, could be make or break as far as first impressions go. They can help existing customers engage with your brand, attract new customers, and reinforce your reputation.
Unlike digital marketing tactics where your audience might take around 10-20 seconds on a web-page before they choose to take an interest in your content or products, window displays have mere moments to capture a person’s attention and entice them into the store.
How was Christmas 2020 for you? Some of us might have missed the hustle and bustle of socialising over the festive period, while some of us will have felt blessed with a year off from seeing troublesome family members and awkward office parties. Thinking about Christmas in April might seem a bit strange, but for those of you working in the retail sector, the time to get your holiday displays sorted for winter 2021 is fast approaching.
As soon as the first lockdown hit in 2020 and it became apparent for our clients that big changes would need to be in place for their premises to carry on working safely, Service Graphics wanted to help. We began developing products that would not only withstand continuous public traffic, but also be fully brandable and match our clients’ varied aesthetics.
The result? An extensive range of “Covid-Secure” products encompassing everything from splash screens to floor signage, desk dividers, queue signage, temporary offices, sanitiser banks and much more.
The last 12 months have been a wild ride for the retail sector, to say the least. With so much going on and new ways of working to consider, it would be easy to get distracted from your responsibility to sustainability. However, retail remains one of the biggest producers plastic waste in the UK, with over 900,000 tonnes of plastic a year generated by this sector alone. So, what can be done?
You know how it is: a fast paced environment and high expectations. Displays are integral to deciding a products’ fate and a customer’s in-store experience. A poorly-designed display can turn them off, damaging sales and leaving you with a bad rep, while a well-designed display can see your sales skyrocketing.