How to Market in the Midst of an Economic Crisis

Posted by Service Graphics on Mar 31, 2020 2:00:00 PM

Unlike many other areas, marketing costs are somewhat easy to cut. It takes very little time to hit pause on a social media campaign or postpone that email marketing campaign you believe prospects won’t mind not being a part of. It is, however, proven that an increase in marketing spend during difficult times can gain long-term benefits for a business.

History has shown that during a difficult period consumers are more likely to rein in their spending with business owners following suit. Anticipating a knock-on effect on sales, businesses have normally made cuts on variable costs like marketing to meet expectations of the financial market, not realising that doing so can leave their brand vulnerable and less competitive once the economy recovers. 

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Marketing Cuts During Difficult Times Can Actually Hurt Your Business

Posted by Service Graphics on Mar 20, 2020 1:11:43 PM

It’s no secret businesses have begun to struggle under the weight of Covid-19. Amid a pandemic and mass panic it's become difficult for many to trade or operate as they usually would, and for most the effects of the Coronavirus has touched them in ways they never imagined.

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Service Graphics Acquires Octink

Posted by Service Graphics on Jan 22, 2020 8:35:21 AM

To cement our position as the UK's leading graphics group, we are proud to announce the acquisition of Octink - the Brentford-based display graphics, site hoardings, signage, and interior solutions specialists.

Octink is a leading UK marketing activation business with an outstanding reputation and client portfolio within the construction sector, delivering some of the most innovative and technically challenging building wraps and hoarding projects in the country. Operations are based in Brentford with over 90 employees. The management team, led by Will Tyler, will remain and continue to manage the business.

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Service Graphics Acquires The Image Factory

Posted by Service Graphics on Jan 21, 2020 1:24:33 PM

We are proud to announce the acquisition of The Image Factory Retail Graphics Ltd, one of the UK's leading producers of POS and POP for the retail and brand marketing sectors.

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