How to Create the Perfect Window Presentation

Posted by Charlotte Napier on May 27, 2021 1:45:00 PM

Window displays have always played an important role in marketing campaigns; they set the scene before a prospective customer even enters your premises and, could be make or break as far as first impressions go. They can help existing customers engage with your brand, attract new customers, and reinforce your reputation.

Unlike digital marketing tactics where your audience might take around 10-20 seconds on a web-page before they choose to take an interest in your content or products, window displays have mere moments to capture a person’s attention and entice them into the store.

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Topics: Sustainability, retail, window displays

5 Brands Changing the Game in Retail's Sustainability Agenda, and How You Could Join Them

Posted by Charlotte Napier on Mar 10, 2021 1:00:00 PM

The last 12 months have been a wild ride for the retail sector, to say the least. With so much going on and new ways of working to consider, it would be easy to get distracted from your responsibility to sustainability. However, retail remains one of the biggest producers plastic waste in the UK, with over 900,000 tonnes of plastic a year generated by this sector alone. So, what can be done?

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Topics: Brand Engagement, Sustainability, retail

How MAGNWALL Can Help Elevate Your Product Displays

Posted by Charlotte Napier on Mar 1, 2021 2:13:25 PM

You know how it is: a fast paced environment and high expectations. Displays are integral to deciding a products’ fate and a customer’s in-store experience. A poorly-designed display can turn them off, damaging sales and leaving you with a bad rep, while a well-designed display can see your sales skyrocketing.

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Topics: Brand Activation, Experiential Marketing, ROI, Sustainability, retail

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