Sustainable Branding Ideas For Your Marketing Plan

Posted by Kelly Culver on Nov 4, 2021 3:15:54 PM
Kelly Culver

Sustainability is becoming a key focus for business around the world, and rightly so! With COP26 upon us and the impact of climate change visible, more businesses are turning towards sustainable ideas to market their brand.

The good news is that we are already on a journey to reducing our impacts and committed to working in partnership with clients to reduce the damage caused by waste production. There is a large unspoken problem within this sector regarding environmental impact, which is why we invested in finding eco-friendly solutions and choices for our customers.

FACT: Five million tonnes of plastic is used in the UK alone each year.

PVC can have a lifespan of up to 50 years before degrading into microplastics, as more products are reaching the end of their service – the more PVC is going to be in landfill. The UK government has a target of eliminating avoidable plastic waste by 2042 and we are determined to do our bit in supporting this ambition.

Just by switching from the wasteful PVC to materials like polypropylene or to our energy saving digital displays, our clients are seeing significant savings in money as well as looking after our planet. Plastic pollution is a large problem globally with materials washing up on beaches and harming wildlife, it rings true when they say that every little helps.

Small changes can significantly reduce your impact on the environment while continuing to display your brand in a visually stunning way. It may sound simple but switching to our sustainable product options can have a considerable impact on your brands image in a positive way – making the return on investment valuable.

Thinking about the materials you use and deciding to opt for environmentally options shows customers your brand has ethics.

In this article, we’re going to go over the top sustainable swaps you can make – without compromising on quality.

Go PVC free . . . now!

Suitable for both indoor and outdoor applications, we have a large range of PVC-free products.Working with our tier 1 suppliers to introduce a comprehensive selection of PVC-Free wide and super wide format print medias.

  • Banners & Mesh Banners
  • Window & Specialist Vinyls
  • Interior Wallpaper
  • Vehicle Graphics
  • Block-out Vinyl
  • See-through Window Graphics
  • Floor Graphics
  • Exhibition Display Systems

Remove needless plastic use through liquid lamination

Our investment in plastic free liquid lamination provides the ultimate sustainable alternative to traditional plastic lamination films. Applied automatically to hoardings, graphics panels and solid roll fed media.

  • Plastic free
  • Anti-graffiti
  • Antibacterial
  • Image enhancing
  • Long lasting protection against UV fade
  • Long lasting protection against abrasion

Talk the talk through innovations around living walls and recycled hoardings

Living Walls

We’ve developed strategic partnerships with living wall specialists to integrate signage into living wall technology.

  • Decarbonising vehicle & industrial activity
  • Climate controlling interiors
  • Noise absorbing
  • Well-being
  • Brand value

Kwik-Klik hoarding systems are the sustainable alternative to timber and are perfect for indoor and outdoor use across the retail and construction sectors.

  • 100% re-usable components
  • Panels made from recycled PVC
  • 10-year service life
  • Zero waste to landfill
  • 100% recyclable PVC-free graphics

Exhibit in a reusable way with Made Ready and Magnwall

Made Ready is our space only exhibition stands offer. Whether this is your first time or your centenary. Here are some reasons to get Made Ready:

  • Re-usable & Recyclable Exhibiting
  • Scalable – any size or shape
  • Reusable
  • Flexible and adaptable
  • Recyclable
  • Incorporates PVC Free graphics
  • Antibacterial protection available on graphics
  • Quick and easy to deploy
  • Easily transportable from event to event

Magnwall is an electrified display system providing for unique and everchanging possibilities through a range of magnetised visual merchandise and accessories. Perfect for instore retail theatre, exhibitions and corporate interiors alike.

  • Re-usable
  • Wireless
  • Recyclable components
  • PVC Free graphics
  • Change, move, change again

These are just a small sample of the environmentally friendly display options across our range. Our continued research is evolving into sign development and more, we are just scratching the surface with our initiative. We are also implementing eco-friendly packaging at our locations across the UK – and delivering projects from a location closer to our client to reduce CO2 emissions from road travel.

Make a change today

It’s never too late to start adopting changes, and we’d love to help. If you’re looking to make environmentally friendly changes to your marketing over the next 12 months, we have dedicated experts available from consultation and design through to delivery. Get in touch to receive your complimentary sustainable sample pack.