We’ll be honest, it depends. There’s no right or wrong answer as it’s completely bespoke to your project. The quarterly Bellwether Report from the IPA reports that the investment from brands in experiential marketing increased in 2019, up by 3.4% from 2018.

Consumers are just not that into traditional marketing anymore. Instead, they’re falling head over heels for experiential marketing that connects them with brands in creative ways. But although brands of all sectors and sizes are eager to get involved, many are still looking for inspiration in everyday life.

Is it even Christmas without bright lights, quirky window displays and ‘aww’ inducing advertisements?

One thing is for sure, the base appreciation and expectations of Christmas are the same regardless of the current economic and political uncertainty. The fact is, Christmas is the season where we all want to feel the type of Christmas spirit we’ve spent the last how many years seeing on TV, and a large part of that is shown to be achieved through retail therapy.

It’s easy to see why experiential marketing has exploded in popularity in recent years. A staggering 91% of consumers said they had more positive feelings about a brand after attending a live event or experience. With feedback like that, it’s no surprise that marketers are frantically trying to throw something together. 

If you want your customers to retain a real-world connection with your brand, then you might want to think about giving them an experience they’ll remember forever. We’re talking big. Think more along the lines of letting consumers step into a real-life coffee shop from a Netflix reboot and less of those frustrating cold calls that people now find a bit intrusive.

Experiential marketing, when done well, can be highly effective. It can deliver your business insight, expand customer lists and reinforce your brand values. With brands struggling to remain relevant and meaningful, it’s easy to see why they’ve transitioned from the yawn-inducing traditional to awe-inspiring experiential methods.

Product showcases, pop-up stores and content generating events. Experiential marketing campaigns aren’t just a blink in the marketing world - they’re memorable. You already know the basics and you’re ready to hear the benefits.