It’s not difficult to relate to the feelings of confusion and frustration when you enter a large building and have no idea where to turn – especially when time is of the essence.

The nightmare of multiple wrong turns, walking in circles, retracing your steps until finally waving that white flag of defeat and asking for help. Google maps might be man's trusted friend, but it's certainly not much help indoors.

With 68% of UK shoppers saying that digital advertising influenced their decision to buy advertised products in the future, and 70% made an unplanned purchase because of it, you have to wonder if retailers and brands are missing opportunities by not making digital signage an important part of their campaign.

As shoppers become increasingly savvy and digitally conscious, even providing convenient online shopping will eventually not be enough to drive sales.

There's no denying that online shopping is growing in popularity, but according to Small Biz Genius in-store shopping is still the preferred retail channel for 82% of Millennials.

As the ongoing battle between online vs brick-and-mortar continue to rage on, some surprising winners are coming out on both sides. More companies are opting to reduce their physical presence and instead bulk up on their online services, whereas a few digital giants are establishing physical stores with a twist – they sell no products, they simply provide ‘retailtainment’.

The short answer? No. Experiential marketing isn’t the future or an interesting concept that’s waiting on the horizon. It’s delivering results right now. It’s a form of marketing that brands of all sizes should integrate into their next campaigns. Otherwise, they risk falling behind more innovative rivals. 

You’re all aboard the experiential train, creating live activations that captivate your customers. However, there’s that little problem of measuring ROI and KPIs. 

Experiential marketing sounds like the new kid on the block, with not much by way of evidence to back up its claims. These eight experiential marketing statistics are here to change that.

Trending might be a buzzword you’re already sick of but that doesn’t make it any less important. If you can’t spot market trends and the direction your industry is moving, then you might soon be heading the same way as others who lacked foresight - just ask Blockbuster, MySpace and Kodak. 

It’s crazy to us that some business owners are still a little dismissive of experiential marketing. Take this stat for example - 70% of people who engage with a brand via an experiential marketing campaign become regular customers. 

Luxury brands used to rely upon experiences at the boutique level. But not anymore, they're fighting to highlight their heritage and quality as consumers flock to the convenience of online shopping. 

Flexing on Instagram, personalising products and doing your bit for charitable causes. Loads of trends have driven experiential marketing thanks to technology. With budgets for this technique higher than ever and brands trying to outdo each other with more memorable campaigns, the need for experiential marketing technology is crucial.