Window displays have always played an important role in marketing campaigns; they set the scene before a prospective customer even enters your premises and, could be make or break as far as first impressions go. They can help existing customers engage with your brand, attract new customers, and reinforce your reputation.
Unlike digital marketing tactics where your audience might take around 10-20 seconds on a web-page before they choose to take an interest in your content or products, window displays have mere moments to capture a person’s attention and entice them into the store.
With this in mind, here are 5 things you’ll need to consider to make your displays a success:
The Theme
Choose your theme and decide on the type of journey you’d like to take your audience on. A successful window display always tells a story – a story that is carried on throughout the store for a more cohesive delivery. Customers are more likely to buy into your brand and values if they are given a reason to, and a window display offers just the opportunity to do that.
The Value
Do you actually know what your customers want? If they can get just about anything from shopping online without the usual hassle that comes with going in store, understanding their needs can be critical to your campaign. Listening to your customers and providing an experience they actually want, instead of what you think they need will help to increase the chance of them investing in your brand and receiving your messaging positively.
The Messaging
Once you know what you’re doing, you have to work out how you’re going to communicate it in the most concise way possible. Be bold, be clear, be relatable. If there are only a few seconds to make an impression and persuade shoppers to go in store, what you communicate in that short time is imperative.
The Experience
Same day delivery along with click and collect options means retailers are being pushed to offer services customers are unable to get online. Window displays are the perfect opportunity to not only have fun with customers, but also assert in store experiences by providing promotions and visuals, completely different from what they have seen year-round. Don’t be afraid to go for that “Instagram” moment either; you need your display to be memorable for customers and this is the perfect way to give it some longevity.
The Planet
It’s all very well creating the perfect window display that draws customers in, but that can’t be the goal post any more. As businesses, we need to be thinking about how our activities impact this amazing planet we all live on. Consider…
Using alternative materials: There are so many PVC-free alternatives out there like polypropylene that use more environmentally friendly substances. Request the Service Graphics Green Sample Guide today to see for yourself.
Investing in a reusable display system: Not only would this be kinder to the planet, you wouldn’t have to reach out to a million suppliers, order different elements or start from scratch each time. Service Graphics are proud to be the UK distributor of MAGNWALL; a fully reusable display system that comprises a fully customisable kit of accessories that you can make your own. It’s electrified, magnetised and looks pretty impressive if we do say so ourselves. Find out more on our website.
If you’re looking to create an impressive window display, Service Graphics will be able to help you no matter where you are in your journey; design, development or delivery. Contact us today at enquiries@servicegraphics.co.uk.