Why Events and Exhibitions are Great for Your Business

Posted by Charlotte Napier on May 20, 2021 1:30:00 PM
Charlotte Napier

As you're reading this right now, events are finally a thing again; with outdoor gatherings able to open for up to 4,000 people, or 1,000 people indoors. That means trade shows, markets, live events for both business and consumer audiences can start to happen again. We're excited!

Digital has obviously been a saving grace for so many businesses over the last year, but live events are unquestionably powerful. Here’s why you should think about including them in your marketing strategy moving forward:

Expand Your Reach
You’ll be able to reach a bigger audience in a short space of time, who are actively looking for products like yours. Trade shows are tailored by industry, so visitors will be highly relevant to your brand. 

Make an Impression
You’ll build memorable connections with prospective customers. After all, what are they more likely to remember; a comment on socials, or a nice conversation and a friendly face? 

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Show Your Expertise
You’ll be able to show off your products and talk passionately about the benefits of them in real life. Answer questions, demo them, allow prospective customers to touch them (after a bit of hand sanitiser) and make purchases there and then.

Meet Your Industry
Events are great for networking. You’ll meet other people in your industry, see what your competitors are up to and learn from each other.

Ultimately, going back to events after running your business close to home might seem quite daunting, but event organisers are doing everything they can to make the environments as safe as possible for everyone involved, and so are we! Service Graphics have a huge range of “Covid-Secure” products available from sanitiser stations to floor vinyl and anti-microbial graphics designed to stand up in high-traffic areas.

If you’re also looking to refresh your exhibition stand, take a look at our Made Ready packages for space-only exhibitors. They’re designed to make your return to the show floor as smooth-sailing as possible, including everything you need in a simple 3 step process so the main thing you need to remember is to turn up on the day.

Speaking of Safe Events...
We're pleased to announce that our sister brand, Human Built, will be exhibiting at International Confex on 22-23 June at ExCeL, London. Not only will this be (hopefully) one of the first full capacity events after UK restrictions are set to be removed, it will also be Human Built's official launch into the events and exhibitions market. The team are event experts with decades of experience between them, and are looking forward to bringing to life live events and experiences for organisers and brands alike. We'd love to see you there; simply register for free and stop by stand C16C on the day!

For further information on our event and exhibition solutions, or if you've got a new project we can help with, contact our team today. 

Topics: Experiential Marketing, Events, Exhibitions

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