The role of marketing today requires the same amount of attention on delighting existing customers as it does on attracting new ones. But how do you achieve your brand loyalty goals? First things first, define them. Success is different to everybody.

Towards the end of 2019, we wrote about what we saw happening on the high street during the Christmas period as well as what we imagined would come next. Having provided commentary in both our Christmas guide and examining how important Christmas window displays were in the retail world ‘How Important are Festive Window Displays’, it’s only right to follow-up on the subject as data begins to be published.

Brand loyalty trends are evolving. Not so long ago, brands could rely on their products and services to do the talking. However, with increasingly oversaturated markets, brands need to step their game up to delight customers. 

The ultimate goal of building brand loyalty is to form nurtured, meaningful relationships that are capable of withstanding the test of time.

56% of customers say they’re loyal to brands who ‘get them’. Brand loyalty is established when you create an emotionally-driven connection between your brand and the customer. By offering additional benefits and unexpected perks, you can improve customers’ experience and get them talking - taking the relationship from transactions to advocacy.

“Printing is dead” has perhaps been the most heard and used statement throughout the industry for the last few years due to the misconceived idea that the rise of digital makes printing invalid, but on the contrary printing is far from dead it’s just being transformed into something more intelligent and sustainable.

With so many ways to define it, we can understand why digital engagement feels like such an ambiguous term. However, at its core, each definition shares one thing in common: digital and customer engagement is all about interactions between the customer and your brand. 

We live in an increasingly digital world where customers expect brands to anticipate and meet their needs in real-time. A Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. When executed well, a strong customer engagement strategy fosters brand growth and loyalty.

When it comes to setting and tracking your marketing KPIs, you’re probably fully aware of the usual suspects. However, by tracking the right ones, your brand is less likely to report on and make decisions based on misleading information.

The world of print is changing at an extraordinary pace to meet the demands of customers and interests of the surrounding environment.

When you think of the number of books, magazines, leaflets, large format print and point of sale that you come across in a day you also have to wonder about how they came to be and at what cost. Fair enough we all enjoy a good read or an interesting advertisement, but with businesses and even consumers being encouraged to find better ways to do things that show consideration to the many tomorrows of future generations, it’s very difficult not to see the need for change.