As competition amongst brands intensifies, companies have to innovate and differentiate themselves by delivering customer-centric campaigns that keep people coming back for more. Delivering a standout customer experience is all about creating an emotional connection between brand and customer.

Delighting customers and encouraging them to spend more money with your brand isn't enough. You need to improve the customer experience to strengthen their loyalty to your brand as up to two-thirds of a company’s profit relies on effective customer engagement.

To cement our position as the UK's leading graphics group, we are proud to announce the acquisition of Octink - the Brentford-based display graphics, site hoardings, signage, and interior solutions specialists.

Octink is a leading UK marketing activation business with an outstanding reputation and client portfolio within the construction sector, delivering some of the most innovative and technically challenging building wraps and hoarding projects in the country. Operations are based in Brentford with over 90 employees. The management team, led by Will Tyler, will remain and continue to manage the business.

We are proud to announce the acquisition of The Image Factory Retail Graphics Ltd, one of the UK's leading producers of POS and POP for the retail and brand marketing sectors.

The term HCI (Human-Computer Interaction) came about to explain what happens in the ‘in-between’ section of having a device and actually using it, hinged on the basis that if you are to use a computer or digital device you have to interact with it in some way.

By first understanding how as human beings we interact with computers and screens, we will be in a better position to tailor content and messaging for not a whole segment – but each individual within that segment.

Efficient, cost-effective, professional look and feel.

These are a few benefits businesses are finding when incorporating digital signage into their event planning.

Becoming an all-important part of the attendee experience, digital signage is opening up many opportunities for event organisers and exhibitioners, putting them in front of an audience they would never have access to otherwise.

It’s no longer enough to just have a website or run a blind paid ads campaign. Don’t have integrated digital marketing strategies for your business? You’re missing out on vital engagement opportunities.

Similar to conventional printed maps, card-based signage is fast disappearing from conferences and tradeshows, and as the main aim for an event organiser is to ensure guests and attendees have the best time as possible in a hassle-free manner, digital signage is becoming a popular choice.

Fast-food giants, fashion titans and household brands are all looking to digital engagement for success. It doesn’t work to bombard consumers with paid advertising and overstated claims about how you're the best in the business anymore. You need to innovate.

What does the fashion industry need to do to survive the dawn of the new fashion-tech revolution? Although the industry has significantly evolved over the last decade (with the global online fashion market expected to be valued at $765 billion by 2022), experiential marketing can be used to rejuvenate fashion as we know it.