I think it’s safe to say that almost everyone in the UK has come across a digital-out-of-home advertisement (DOOH); you may not know it, but you have.

Out-of-Home (OOH) advertisement is exactly what the name suggests – advertisement delivered outside one’s home, and already a form that’s shown consistent growth over the last decade it is nothing to hark at. Well DOOH is taking an already effective OOH and elevating it by adding digital elements.

Interactive wayfinding is becoming a popular choice as demand for more immersive experiences continue to grow. Businesses are finding that digital wayfinding offers a cost-effective and flexible alternative to static posters and maps, that people actually can enjoy interacting with instead of simply having to.

The world has moved on from luxury brands simply having a strong heritage and advertising their products traditionally. Brands need to create something special to cut through all of that digital noise.

It’s not difficult to relate to the feelings of confusion and frustration when you enter a large building and have no idea where to turn – especially when time is of the essence.

The nightmare of multiple wrong turns, walking in circles, retracing your steps until finally waving that white flag of defeat and asking for help. Google maps might be man's trusted friend, but it's certainly not much help indoors.

With 68% of UK shoppers saying that digital advertising influenced their decision to buy advertised products in the future, and 70% made an unplanned purchase because of it, you have to wonder if retailers and brands are missing opportunities by not making digital signage an important part of their campaign.

As shoppers become increasingly savvy and digitally conscious, even providing convenient online shopping will eventually not be enough to drive sales.

There's no denying that online shopping is growing in popularity, but according to Small Biz Genius in-store shopping is still the preferred retail channel for 82% of Millennials.

As the ongoing battle between online vs brick-and-mortar continue to rage on, some surprising winners are coming out on both sides. More companies are opting to reduce their physical presence and instead bulk up on their online services, whereas a few digital giants are establishing physical stores with a twist – they sell no products, they simply provide ‘retailtainment’.

The short answer? No. Experiential marketing isn’t the future or an interesting concept that’s waiting on the horizon. It’s delivering results right now. It’s a form of marketing that brands of all sizes should integrate into their next campaigns. Otherwise, they risk falling behind more innovative rivals. 

You’re all aboard the experiential train, creating live activations that captivate your customers. However, there’s that little problem of measuring ROI and KPIs. 

Experiential marketing sounds like the new kid on the block, with not much by way of evidence to back up its claims. These eight experiential marketing statistics are here to change that.

Trending might be a buzzword you’re already sick of but that doesn’t make it any less important. If you can’t spot market trends and the direction your industry is moving, then you might soon be heading the same way as others who lacked foresight - just ask Blockbuster, MySpace and Kodak.